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Proposal of Marketing Activities for a Non-Profit Organization
Veselá, Lucie ; Holla, Martin (referee) ; Mráček, Pavel (advisor)
This thesis deals with the possibilities of the use of marketing in the nonprofit sector. It defines the basic concepts - marketing, service, nonprofit sector, nonprofit marketing and dedicated to the design of marketing activities, especially ways of communication in the public sector. The practical part is devoted to selected non-profit organization - civic association Brno Gospel Choir, which is engaged in cultural activities. The organization is first introduced and subsequently recommended action to ensure effective marketing communications organization to raise the profile and increase its market penetration.
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Marketing communication of The Czech Red Cross since 2007
Rybářová, Karolína ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
Bachelor thesis Marketing communication of The Czech Red Cross since 2007 until now represents the humanitarian association of the Czech Red Cross, its history, mission, areas of activity, its tradition in the context of the International Red Cross and its position in the nonprofit sector. Above all, it deals with its marketing communication. Major marketing projects of this period are analyzed, interpreted and evaluated with the help of academic literature. The paper deals with the success of these campaigns and the importance of communication of the Czech Red Cross and also with its competitors in the nonprofit sector. Based on these findings, the overall communication strategy of the Czech Red Cross is assessed and a SWOT analysis is implemented as a method to maximize the use of external and internal factors of the organization. The conclusion offers a socio-ethical perspective on the function and status of the non-profit sector in the Czech Republic and elsewhere and tries to propose further opportunities for communication of the Czech Red Cross and its differentiation from other non-profit organizations in the country.
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The Formation and Nature of the Relations between the Government and Non-profit Organizations Case Study of Meta o.p.s.
Richterová, Natálie ; Šťovíčková Jantulová, Magdaléna (advisor) ; Klípa, Ondřej (referee)
The goal of this paper is to describe the relationship between a non-governmental organisation and the government. The paper is a case study of the non-governmental organization Meta o.p.s. which works in the field of integrating foreigners and focuses on the issue of educating pupils who speak various mother tongues. The paper deals with the development of relationships, the roles within these relationships the organization fulfils with regards to the government, and the influence these relationships with the government have on the organization's goals and development. Furthermore, the paper focuses on the persisting barriers which prevent these relationships from being created and developed. The relationships between Meta o.p.s. and the government are observed on individual levels of the public administration (national, regional, municipal). The paper consists of 4 parts. The theoretical part introduces basic theoretical starting points, namely models of relationships between the government and non-governmental organizations, and the roles fulfilled by non-governmental organizations in the society. The next part presents the methodology and chosen strategy of the research, i.e. case study. The empirical part monitors the development and nature of the relationships on individual levels of the public...
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Analysis of the Nonprofit Sector and its Potential for Regional Development
Dušánek, David ; Dohnalová, Marie (advisor) ; Varvažovská, Pavla (referee)
Nonprofit sector is regarded to be ever more significant part of a democratic society. Within the European context it is seen as a partner of public and commercial sectors also in relation to the development of specific regions. On the level of local action groups, which apply the LEADER methodology, it is directly defined as an inseparable partner of regional cooperation and development. The aim of the thesis is a detailed survey of nonprofit sector in the area of Local action group NAD ORLICÍ. Additionally, it focuses on analyzing the potential of nonprofit sector for the following development of the region. Several researches were conducted in order to collect as much data as possible. Analyses of publicly accessible databases and information sources as well as of records acquired from the respective specialized institutions were performed. Simultaneously, independent questionnaire surveys were carried out, focusing on representatives of local authorities and representatives of non-governmental non-profit organizations. Both researches were mainly quantitative, having covered also some aspects of activities and cooperation between the non-governmental non-profit organizations and public sector by use of a simple qualitative analysis. Additionally, the obtained data combined with publicly accessible...
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Russian NGO sector: Consequences of the Law on Foreign Agents
Dryndak, Roksolana ; Svoboda, Karel (advisor) ; Šír, Jan (referee)
The thesis deals with the Russian non-profit sector and the state restrictive policy directed towards it. Using a multi-case study, thesis examines the impact of the Foreign Agents Act on Civil Society organizations. At the introduction are identified two questions that thesis is dealing with. The first question was, what practical impacts the Foreign Agents Act had on non-profit organizations. For their identification was developed a typology, which included five types of consequences: bureaucratic burden, financial difficulties, public relations deterioration, access to public institutions and general pressure. This typology was applied to three case studies of non-profit organizations. The thesis concludes that these types are valid except for the deterioration of the relationship with the public sphere, which has not been proven. The second question was how this Law fits into the context of state strategies towards civil society between 2012 and 2017. The thesis comes with the assertion that this Act was the key legislation followed by subsequent Laws, that leads to division of the civil sector to several groups.
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